BITTER TRUTHS
How do you let parents know that Duracell coat their coin batteries in the bitterest substance on earth to stop kids swallowing them? With a campaign that’s just as bitter. And some help from official Disney artists and famous kid’s books illustrators.
By David Litchfield, author and illustrator of The Bear and The Piano
By Maxine Vee, Disney artist
By Arcade Studios, kid’s TV animators, and Jon Warner