THE MAN ON THE MOON

We wanted to use the fame of the John Lewis Christmas campaign to make a difference, so this became the first of their Christmas campaigns to partner with a charity - Age UK.

We raised over a million pounds, the highest number of volunteers in their history and John Lewis's best ever Christmas sales.    

There was also a supporting integrated campaign to pique children’s interest in science.
Every day, kids could learn about space by pointing their phone camera at the moon, or at special AR posters we made.
This won the Integrated Grand Prix at Eurobest. 

In another first for John Lewis, we donated our main character to AGE UK and made a separate film just for them. This aired two weeks after the launch of the main campaign.

There were also a few spoofs. . .